If you’re a Realtor and you haven’t at least spent time on other people’s blogs, this is your official wake-up call! Blog sites like Active Rain and Inman News are for Realtors talking to their peers, and they serve the community well. For the purposes of marketing your new real estate site, however, those peer-to-peer sites don’t provide the answer. Whether you’re a new agent, real estate veteran or a broker/owner in charge of a large firm, the integration of a blog into your new real estate web design should be top on your list of requirements.
Benefits of Blogging for Realtors:
If your blog is hosted on your own domain (not a public blog such as ActiveRain or Blogger), you benefit from the traffic and inbound links.
If you post at least twice a week, your blog will get indexed by the search engines almost as soon as you post. Your main web site will probably be indexed once a month.
Blog software is easy to use.
You can use your blog to focus on keywords.
Your blog has an interactive aspect built-in. If you focus on your readers and what interests them, you will actually build an audience.
You don’t have to write novels. Newsy updates, links out to interesting articles and easily imbedded media help make the process easier than you would imagine.
Why can’t I Just Set Up My Own Real Estate Blog?
You can! And having ANY blog installed on your own domain is better than no blog. And if you have a blog domain that is separate from your primary real estate site, you could host it virtually anywhere, for very little money. However, here are the benefits to hosting it with your real estate web hosting firm:
They’ll update the blog software frequently. Because blog software changes so rapidly, you could install updates more than once a month and STILL not be using the latest version.
Because blog software is designed to be so open and interactive, it is somewhat vulnerable to security breaches. Let the pros handle it for you.
Hundreds of new blog add-ons, plug-ins, and widgets are developed every month. You can trust your real estate website host to know which ones are most useful to your business.
Your real estate website design firm should offer training on blog software, as well as coaching on effective blogging. Take advantage of it!